fake stories. real lessons - we make up wild business tales so you don’t have to live them.
May 9, 2025
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4 min read
How a high-stakes blackout forced a clean-tech team to slow down, test rigorously, and earn real-world trust before scaling.
May 8, 2025
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How one barista’s side hustle became a $10M business in two years—by breaking every “startup rule” except one
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Two designers brewed up the perfect app... for absolutely no one.
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